I’m a Peruvian executive producer and audiovisual creative, shaped by years of working across different areas of the film industry and leading projects in both independent cinema and advertising. My background includes producing short films such as Ovejas y Lobos, along with other projects that have received funding from the Peruvian Ministry of Culture and have been showcased internationally.

For the past five years, I’ve worked as an executive producer in the advertising industry, overseeing campaigns, branded content, and narrative pieces for multiple production companies. I’m currently completing a Master’s in Digital Marketing, expanding my practice toward strategy, audiences, and data-informed creativity.

I believe in ideas that are honest and intentional, in processes that balance emotion and method and in teams that feel supported, aligned, and empowered to make meaningful work.

My practice lives at the intersection of sensitivity and structure, turning ideas into organized, purposeful, and visually coherent outcomes.

ABOUT ME

A woman with long dark hair and glasses sitting in a chair, holding a device, and listening to a man whose back is towards the camera in a room with plain walls.
Two women and a man behind a professional film camera on a film set, with other crew members in the background, in a black and white photo.
A black and white photo of a woman with glasses behind a camera monitor, pointing and talking to another woman, with three people watching in the background.
A woman smiling and laughing, holding a small bag, during an outdoor event. She has dark hair, earrings, and is wearing a lanyard. A few people are sitting at a table nearby.

Services

Leadership for advertising and audiovisual productions.


I manage projects from brief to final delivery, ensuring clear workflows, aligned teams, and consistent execution. I bring a strong visual and aesthetic criterion, making sure production decisions reinforce the campaign’s communication message and brand intention.

Executive Producer

Audiovisual Communication & Creative Development

Development of fiction, digital content, and narrative projects.

I structure and shape ideas from concept to execution, integrating creative vision, aesthetic coherence, and strategic clarity. I have working knowledge of editing and visual tools, which supports the creative and narrative direction of each project.

Strategic oversight for agencies and brands.


I coordinate and monitor projects to ensure effective    communication, aligned expectations, and organized processes. I work with management systems, dashboards, and KPIs to optimize performance and strengthen team coordination.

Client & Project Management

Metrics, Strategy & Digital Performance

Content analysis, performance insights, and audience strategy.


I turn data into clear decisions. Optimizing content and identifying opportunities through behavioral patterns. I have experience in media planning, and I’m building a strong foundation in analytic and performance frameworks that connect creativity with strategy, currently strengthening my practice with tools such as Power BI and Meta.

Looking for support on a project?

Reach out.  I’d love to hear what you’re building.

Any other questions? Ideas bloom in motion. Schedule a meeting and let’s start shaping yours.

Book your meeting